Case Study

The Situation: How do you get Bay Area residents to associate wellness-oriented services with a day spa format typically synonymous with beauty? The main objective of this launch campaign was to create awareness for this start-up business in the local market and stimulate trial usage.

The Strategy

Phase Two Communications created a public relations campaign that leveraged the spa’s resort-like setting, wellness-focused services, experts and historic location to secure placements in San Francisco Magazine, Marin Magazine, Daily Candy, Spa Magazine, Body & Soul, Allure, W Magazine, Sunset Magazine, C Magazine, American Spa, Fine, Out Traveler, Lucky Magazine and others.