Case Study

The Situation: The year was 2009 and the National Association of Hispanic Real Estate Professionals needed to revitalize its brand in the worst real estate market in modern history. Members were struggling to stay in business, the association lost valuable support from sponsors affected by the financial crisis and affiliate chapters were floundering.

The Strategy

Phase Two Communications developed an integrated social media campaign that reengaged members in new ways, gave them greater access to Latino leaders and expanded the brand experience beyond the traditional venue of national conferences and chapter events. The result: A brand new website and a suite of new communications forums that included its own social network (1,600 members and counting), a blogtalkradio show and its own TV/video programming!

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